Brand and Marketing Services
From brand & marketing consulting and strategy development to implementation, support and brand photography, my comprehensive brand and marketing services can help your business thrive and truly stand out.
Brand Strategy & Development
This is not a chicken and egg situation - brand always comes first. Think of global brands like Virgin, Apple or Starbucks. You don’t think about just their logo, you think about the experience you have with them.
A good brand is about portraying what that experience is, what your values and principles are. You do this by creating a brand strategy that brings your brand to life and allows it to flow throughout your whole business.
Your brand will weave its way through your marketing and all your communications, both with new and existing customers. Your logo is simply a reflection of your brand, the colours, look and feel you want someone to feel, but ultimately it is the experience that will create your brand.
Brand Photography
Brand photography can be to create imagery for your website and marketing or simply team photography. The word 'head shots' instills fear into all of us and for good reason - the traditional notion of head shots was a dreary background with literally a head bobbing around in front of you. My approach is different and captures the the personality of your team to make the imagery warm, friendly and vibrant...even the serious ones too!
Brand photography reflects your business as a whole and encompasses its values, products, services.
Imagery evokes emotion and so I get to know you and your business to find out what its all about to create powerful imagery that really highlights who you are, what you do and importantly targets your audience.
Creative Marketing
Marketing is making things better by making change happen. Strong marketing demands an opinion, a response or an emotion. It's important you understand your customers, what's important to them and how you help them.
Blend conventional with unconventional. Thinking outside the box a little to differentiate your brand and capture the attention of your customers. From creating website and engaging social media content to coming up with fresh ideas, storytelling and unique experiences to make your brand more memorable and effective.
Copywriting & Marketing Materials
When you understand who you are looking to influence, marketing becomes easier and when your customers are engaged with you, they become a valuable part of your marketing too!
Creating targeted and compelling copy for all your marketing and communications, and artwork that makes a real impact on your customers and brings your brand to life.
